We’re passionate about helping you grow and make an impact.
Carla Sposato, Head of Client Partnerships
Carla spent 20 years in B2B marketing, both at the practitioner level and as a consultant. She started Arbor Strategies after years of consulting because most B2B marketing teams don't need a big agency, they need a senior partner who can move fast, provide proven frameworks, and build things that last after the engagement ends. Carla lives with her husband and two daughters. When she's not in the weeds of a client engagement, you can find her playing tennis or skiing. Carla is a graduate from the University of Michigan.
Adeline Dougherty, Head of Program Management
Adeline's background spans McKinsey and Google, where she built the strategic instincts and client relationship skills she brings to every Arbor engagement. She's based in St. Louis, where she lives with her husband and son. When she’s not managing client engagements, you can find Adeline in a Barre class.
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"Arbor Strategies brought the expertise & clarity we were missing. Within one quarter, we had a demand gen program that was actually moving pipeline, not just generating activity. Worth every dollar."
— Marcella Hall on Arbor Strategies